Led the styling direction to ensure the campaign positioned Dickies as a fashion brand on ASOS while authentically honoring the creativity and craftsmanship of makers — a core pillar of the Dickies brand identity — and aligning the visual execution with the ASOS customer.

PHOTOGRAPHER - Rosanna Jones
STYLING - Ben van den Broek
HAIR - Josh Knight
MU - Cathy Ennis
MODELS - Koffi & Drew